1999

How we shared corporate content in 

We used tools like PowerPoint, pdf and printed brochures to share our story.

“The average attention span on social media”

Barack Obama became 
the first Afro-American President of the USA


2009
2013

4G Internet. Kickstarting internet usage on smartphones.

2016

Instagram Stories. A new way to share visual stories wrapped in seconds.

Introduction of Apple iPhone. Changed the way we consume digital content.

2007

Britney Spears debut single came out. To remind you how long it's ago.

1999

The Milleniumbug. The big disaster where nothing happened.

2000

Facebook launched. Connected the world with social media.

2004

Youtube launched. We started watching online video. Music video 'Despacito' almost hits 7,5 billion views! 

2005
THE LAST 20 YEAR

Type of content and the way we read it has evolved

Apple iPad. Introducing a new hybrid between laptops and phones.

2010
YEAR 2018

Everyone and everything is connected. Brands and companies are competing to win over our digital attention.

Our attention span dropped

2018

24 years later … nothing changed!

With all changes in technology and consumer behaviour, companies are still sharing content that is static, unreadable on mobile devices and unattractive to read

2024
1999

We used tools like Powerpoint, pdf and printed brochures to share our story.

How we shared corporate content in 

Everyone and everything is connected. Brands and companies are competing to win over our digital attention.

Our attention span dropped

YEAR 2018

2018

“The average attention span on social media”

2016

Instagram Stories. A new way to share visual stories wrapped in seconds.

2013

4G Internet. Kickstarting internet usage on smartphones.

Apple iPad. Introducing a new hybrid between laptops and phones.

2010

Barack Obama became 
the first Afro-American President of the USA


2009

Introduction of Apple iPhone. Changed the way we consume digital content.

2007

Facebook launched. Connected the world with social media.

2004

The Milleniumbug. The big disaster where nothing happened.

2000

Britney Spears debut single came out. To remind you how long it's ago.

1999
THE LAST 20 YEAR

Type of content and the way we read evolved

With all changes in technology and consumer behaviour, companies are still sharing content that is static, unreadable on mobile devices and unattractive to read

22 years later … nothing changed!

2024